provoke

OK with QR? Are you ready to pay for KFC by NFC? Mobile payments are just the beginning. Under the pervasive influence of mobile technologies, consumer behaviours are transforming the eCommerce ecosystem.

You only have to look up for a nanosecond, yourself, to see just about everybody else doing exactly what you’re doing – staring intently at their smartphone, fingertips or styluses tap .. tap .. tapping.

Why it’s called social media marketing when the last thing consumers want is to be actually marketed to in the social space is, maybe, another reason why some businesses are still challenged by the search and social web.

Ten tweets to the beat! If there’s a way to automate, then some site owners jump right on it. One slight oversight, of course – the clue is in the title - social media, where humans go to share messages with other humans!

A quarter of tablets, such as the Apple iPad, will be bought by business in the coming 12 months, reflecting the shift away from search engines and deskbound PC to the handheld devices using mobile app and tablet search and purchasing.

Although not quite teleporting at warp speed into the second decade of the 21st C, the next 52 weeks will see the rapid and relentless merging of the real with the virtual, online with offline, in a new Kinect interface world of engagement.

Bouncing off Google’s statement that mobile search has grown to take a 4 per cent share of all their total PPC traffic, another mobile market report found local search had risen 15 per cent from 2008 to 2009.

Too many businesses are simply regarding social media as another way to simply and cheaply market their message, products and services. It’s the reason why social media is not working for them.

Marketing used to be all about actively ‘pushing’ to find customers by ‘interruption and introduction’. Today, online marketing is based on the ‘pulling’ of prospects by ‘attraction and traction’, to follow and discover for themselves

The concept of ‘big society’ starts at local level, and for many location-based businesses, connecting and engaging with local and regional audiences is key to successful online marketing and business survival.