Dec 05, 2011
Nearly everyone can improve the readability of their writing by following seven simple steps, advises a veteran copywriter and marketing consultant.
Oct 25, 2011
To be convincing and unique in today’s crowded marketplace, businesses should focus on being themselves, advises a veteran copywriter and marketing consultant.
Sep 26, 2011
Businesses often send unintended messages that dilute or even wipe out the messages they try to deliver.
Aug 25, 2011
Asking questions in the headlines of advertising and marketing materials is a powerful way to build connections with customers and prospects.
Jul 26, 2011
To connect with your audience in a powerful way, focus on making your message as meaningful to the audience as possible.
Jun 23, 2011
Following a few simple guidelines can make your on-hold messages, sales presentations, and other spoken communication far more compelling and effective.
May 26, 2011
The best way to determine whether a creative service provider will be the long-term partner your orgnaization needs is to see how much of his or her work represents repeat business with the same clients.
Apr 28, 2011
By asking prospective freelancers about successful past projects, and even getting answers about projects that didn’t succeed, clients will gain much deeper insight than by simply reviewing samples of past work.
Apr 19, 2011
Most companies do not do an effective job of reviewing portfolios from prospective freelancers. Taking a more strategic approach will help you select the right freelancer.
Mar 28, 2011
Learning what a freelancer's other clients think is a great way to dteremine whether you're likely to have a good working relationship.