Mar 14, 2011
Companies should evaluate prospective creative services providers by their business practices along with their talent, recommends a new report
Feb 26, 2011
A new report exploring strategies for hiring creative service providers recommends that companies consider how serious those providers are about business.
Feb 14, 2011
Hiring freelancers based on their hourly rates is a flawed approach, according to a new report about smart strategies for selecting creative services providers.
Jan 24, 2011
Don't assume that marketing letters have become obsolete in this age of email and social media, says an expert. Well-crafted letters can be particularly powerful.
Dec 20, 2010
Organizations can increase their public profile by using the services iof a ghostwriter, says an expert.
Nov 29, 2010
Companies and organizations should be more concerned with communicating in a clear and relevant manner than with obeying the grammar rules they learned in school.
Oct 21, 2010
Companies offering products or services that are complex and that involves lengthy decision processes can improve their sales efforts by developing what's known as white papers.
Sep 22, 2010
Marketing and communications materials aimed at senior citizens are more effective when designers accomodate the needs of older eyes.
Aug 23, 2010
Most newsletters fail not because of a lack of content, but because of a lack of schedule, reports a veteran copywriter and marketing consultant.
Jul 16, 2010
Veteran copywriter and marketing consultant explains why case studies are one of the most effective and versatile marketing tools.